The tragic thing is that people actually watch golf. Sailing might not be as exciting to watch as say......(I don't know I've got nothing) but it's gotta be better than golf. I've never seen anything cool about sailing on tv ever. And I get excited when there is a Cat in the backround in a show/movie. Sailing is such a natural and pure sport you'd think with good coverage it would draw a couch crowd pretty easily. Instead of changing equipment that might be the booster that the promoters are looking for. I don't know anything about the micro politics involved in the ISAF so I may be nieve on this subject. I think most people just watch nascar to see the crashes. Try getting some people that aren't very good instead of the "best of the best" try the "best of the worst". Get people like me sailing in the olympics and there would be collosions, rig failures, and plenty of capsizes for all to see. I sense a job opening.
I just watch the womens curling for the scenery.