I have now been activily sailing for around 5 years, when I first joined my Cat club, there was one other teenager/person under 23. The club was run by dowdy old men, who did things the way they had always been done, there were probably three regular female sailors. The club looked horrible, and there was no social atmosphere.
Since then, there has been a quite revolution. We now have probably a third to a half of people under 30, the club is looking attractive, and inviting, women are nearly happy to spend time in there.
We have attracted new sailors of different skill levels.
The way we were able to do this was through participation, value adding to your club and membership.
Most young people today aren't afraid to pay for things, it just needs to be worth it.
You need to constantly look at your club and see if it is doing the best for your members with the resourses availaible.
People need to feel the club is not just for sailing.
I hope this all makes sence
Ant.