I disagree. Isn't this an excellent opportunity for North to get it's name in front of 40k sailors?

I would think that other sailing product firms would be waiting for the opportunity.

The 40k could easily become 100k over the next few months as new folks join in. Remember you can throw out 3 legs for scoring.

Beyond that, many people may only sail one or two legs. That is still exposure. However, they do need to market the sponsor better so that their participation gets recognized.

I will remember North the next time I go for new sails.