ROI? How does that accounting work? What if I frequent 7/11 year round because they are sailing sponsors? How about selling them on the idea of using the sailing lifestyle in their display advertising: buy your bag of ice from us and you'll be as cool as the Tybee sailors!

I can't imagine any single event is worth sponsoring,in terms of short term ROI. Repeat business over a period of several years is another mattter.

It's a job for Trey! He's a sailsman!