This Americas Cup can benefit the Catamaran industry simply by not foregoing this unprecedented opportunity. This series is like no other in so many ways. Technology has finally caught up to sailing. The on the water graphics that sport vision has developed can bring sailing into the mainstream. In the past, even seasoned racers would have had a hard time figuring out the sailing angles, which boat was ahead, what tactics were being used, what the rules were etc. Camera angles from a helicopter could be very misleading. And the boats… holy crap!!! If any thing could draw people in, these boats can!

The play-by-play and color call is still in development, but is getting better with every day’s production. They need to get this in front of people. Get these boats on Dancing with the Stars, Sponge Bob, The great race, Hawaii five-0 the movie, Chevy commercials, transformers, Geritol, aspirin, CSI, Boner pills. And they need to do it now. Give this thing time to grow an audience before it’s over.

What benefits this series and brings it to the mainstream will benefit all sailing. Here and abroad. They need to get on it. Larry Ellison where are you now? You have done so much to get this series where it is today, don’t forget the second half. Look at what it took to get WWE, NFL, NBA, and midget tossing to their current standing.

I, for one, would love to make a living promoting sailing and slinging cats and other small boats and green wind sports in my area. But the challenge here in my area is to create the entire culture. School, Sales, Racing, charter, etc. I believe that this culture can be grown anywhere in the developed world. But people deed to be shown that there is an exciting and extreme way to enjoy sailing. Unfortunately I don’t have the jack to get this rolling.

Some of that excitement needs to come from those that have the means and the connections to get the ball rolling and show off this series.