You're operating within a market. The only thing you know for certain about a market is that it will fluctuate! Recent history shows us a collapse of the housing market, and a lesser collapse with cars. Do you think the F18 market is immune?

Keep focusing on cost, without regard to price, and the market will test that theory.

When was the last time there was a retreat in F18 sales? You've had one or two posters in this thread point out that margins are sharply down! So, go ahead, continue focusing on cost. Price will take care of itself.