It is incumbent to be critical with all spin/marketing statements, not just NACRA's. Some are better than others. Frequently, it is a statement that is true but leaves the reader to conclude incorrectly by what is not said.

For example, Jake's dredging up of the statement about "having to use expensive" materials to build a lighter boat that is durable. And.....It leaves the non-critical reader to assume wrongly that a lighter boat would be too expensive or corners would have to be cut to save in cost that questions the lighter boat's durability.