I shop the best service. If that means that I pay 10% more, then absolutely. I will always give a local vendor the opportunity to earn my business, but in the end, if the service isn't there, then I have a hard time returning. In the specific case of local sponsorship you presented, then the same rules apply, and I'll certainly give them a run and see how they do, but if they don't provide the service, I have a hard time returning.