Dependents on which view point you have.
You can view it from a force points of view or from travelled distance point of view.
Force : 1 lbs effort => 9 lbs end result
distance : 9 units distances pulled => 1 unit distance travelled by boom
And there are many more, and several have to be called 9:1 and others 1:9
So I just the beach talk version that is fashion of here and that puts the 1 in front mostly because in Dutch it just flows betters. I think it does so too in English.
Wouter