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ADVERTISING RATE INFORMATION

For catsailor.com Web Site

Hard-copy advertising can be very effective. But, haven't you ever wondered exactly who was reading your ads? There is just no way of telling for sure.

Not so with advertising on the internet, and in particular on the www.catsailor.com Web Site. Our analysis software tells you exactly how many times your ad banner was viewed, how many people actually clicked on your ad, and the percentage of clicks per views. And this information is available at all times, any time -- We will give you a User Name and Password to check the activity of your account 24-hours a day, 7 days a week. You get Actual viewing! Actual interest! No guessing!

Ad Performance Analysis:

Suppose you are already running an ad with us and would like to see if a new and different ad would do better. If you want to check the effectiveness of a new ad, our system offers a great way to do so. Make up your new ad and submit it to us. We will place the new ad in the system. Then you can check to see if the new ad gets more click-thru traffic or less than your old ad.

Our advertisers are issued a User Name and Password so that you can visit anytime to find out your adbanner's stats --

  • How Many Views (Gives you the number of times your ad was actually seen)
  • How Many Click-Thrus (Tells you how many actually went to your website)
  • Percentage of Click-Thrus (Gives the percentage of viewers to clickers -- good way to check how well your ad was designed)

A common medium for advertising on the Internet is the use of banner ads. This form of advertisement often combines animation, sophisticated graphics, and even audio to endorse product information. Currently the most extensively used measurement tool for ad effectiveness is click-through rate. This rate is derived by dividing the number of times an ad is clicked by the total number of times the ad appears.
However, research by AdKnowledge reports that online ads drive customers to purchase or register at advertisers’ sites even without clicking on an ad. The potential of banner ads has yet to be fully realized; the current study is an attempt to better understand ad effectiveness by investigating user awareness rather than click-through rate.

For advertising in our dynamic magazine, Catamaran Sailor, click here.

Ad Banner Rates:

  • Adbanner (460w x 55h pixels)-- $100 per month, and includes a FREE Button Banner (50w x 50h pixels)
  • Button Banners (50w x 50h pixels) -- $25 per month

What You Need?

You should have an Ad Banner. a Web Page and an Address (URL) .

Ad Banners

An Ad Banner is a small, but attractive ad that will fit on our Web Site. And, like normal hard-copy magazine ads, it should be attractive and create interest. If not, no one will hit or click on the ad banner. You can make the ad banner yourself, or we can recommend someone that is very good at it.

Adbanner Size: no more than 460w x 55h pixels and we recommend less than 20K in size. Animated GIFs are fine, recommended no more than 4 cells. All banners must be in either GIF or JPEG format.

Sending your Adbanner: Send Site-Ready banner in GIF or JPEG format. Preferred delivery method is e-mail attachments to rick@catsailor.com (but be sure to refer to the attachment in the body of the e-mail - virus phobia, you know) Or, send diskette to Catsailor.com, PO Box 372060, Key Largo, FL 33037.

Web Page

A Web Page is not required, but highly recommended. You do not want the person clicking on your ad to merely give them your street address, telephone, or whatever. Remember, they clicked on your ad to get information about you and your product and/or services. If you don't have a web page, we can recommend someone, or you can design a page on your own.

An Address is your location on the World Wide Web. It is called a URL. (It will look something like this: http://www.mywebsite.com

About Us

  • We are getting 5.5 million views per month
  • We have been ranked 22,773rd in the world - the largest boating site in the world. See comparisons below!
  • We are getting viewers from over 50 different countries from around the world
  • Our viewers have recreational, boating, health, travel, political & investment interests
  • The price for advertising can be compared to the cost of a fast-food lunch

You can't go wrong! Contact us today:

For more info contact advertising@catsailor.com

Rick White,Publisher, Editor & Webmaster
P.O. Box 372060, Key Largo, FL 33037
Phone: 305-451-3287
rick@catsailor.com
http://www.catsailor.com

Rankings as of August 14, 2001 (rankings are compiled the first of each week):

    Pos URL Site Definition World Ranking
    1 catsailor.com Catamaran Sailor Magazine 22,773
    2 boatus.com Boat U.S. 30,082
    3 sailingworld.com Sailing World Magazine 89,825
    4 sailing.org/hobie Intl Hobie Cat Assn 103,373
    5 sailingsource.com Sailing Source, Once Largest Site 137,157
    6 ussailing.org US Sailing Site 187,511
    7 hobie.com Hobie Cat Company 202,690
    8 asa.com American Sailing Assn 318,438
    9 apparentwind.com Mark Rosenstein's Sailing Page 331,461
    10 harken.com Harken Blocks/Equipment 388,458
    11 murrays.com Large Catalog Company 406,758
    12 www.layline.com Large Catalog Company 410,498
    13 yachting.com Yachting Magazine 412,591
    14 ronstan.com Ronstan Blocks/Equipment 578,583
    15 multihulls.com Multihulls Magazine 580,283
    16 Sail.com Sail Magazine 992,781
    17 ac95.org America's Cup Site 1,031,665
    18 a-h-d.com Large European Windsurf Site 1,294,491
    19 worrell1000.com Official Worrell 1000 Website 1,500,345
    20 topcat.de Topcat Sailboats 1,903,878
    21 isaf.org
    Intl Sailing Federation 4,653,455
    22 tornado.org Tornado Class Org 4,857,848
    23 ilya.com Inter-Lake Yachting Assn 6,138,887

 

 
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