The entire NORMAL, people that are NOT in the class this or that. People who dont race blah blah blah. The entire class slogan or t shirt design is for PEOPLE who are actually in the class and actually race the F16. All those folks know and understand the excitement there is when sailing these boats on the edge of losing it.
Robi, the thing is, the F16's right now are few and far between, scattered across the continent. When you put on one of those T-shirts, YOU can't see the back of it unless you look over your shoulder in the mirror. And chances are that no other F16 sailors are going to see it, either, unless you have a fleet somewhere -- and those sailors already ARE excited about the boat.
The whole idea is to get OTHER people interested in: Number one, Sailing; Number two, sailing a catamaran; and Number three, sailing an F16 catamaran. Like I said, you are trying to attract the other people who are in line behind you when you are checking out at Home Depot -- and that's probably mostly not the "younger crowd."
I always think of my T-shirts as billboards. Every time I wear one of my "Hog's Breath Beer" regatta T-shirts, I am very conscious that I am advertising that product.
Of course, if you hang out a lot in places where young people hang out, maybe you should have one kind of message on your shirt, and if you are hanging out where older people hang out, a shirt with a different message. Know what I mean?
