Design and visibility go hand in hand. If it looks bad it is inherently not very visually appealing.

However visibility is not just about design, getting into the publics direct field of view is the key. Forcing them to take notice of what you have to offer is essential.

The next step is tricky for sailing though, keeping them interested. Sailing is difficult and takes effort. Without some incentive to stay, participants won't stay.

So how can we wrap these ideas up into a few catch phrases or slick words to remember for those trying to promoting sailing around the world.

A google of "marketing 101" revealed the following.

"
Marketing is more than sales. Marketing is the set of activities used to
1. get your potential customer's attention
2. motivate them to buy
3. get them to actually buy
4. get them to buy again (and again…)
"

This is EXACTLY what we are trying to achieve.

but we should re-word it such...

Marketing for sailing is...
1. get your potential sailor's attention
2. motivate them to sail
3. get them to actually sail
4. get them to sail again (and again…)