Exactly!

1-How do we get people's atention?
Showing up in the market when they start doing sports instead of when they are already formed as sailors, like today.

2-How do we motivate them to sail?
With the right entry level boat, that looks great, fast, cool, etc. Organizing sail classes supported by as many grownup classes/manufacturers/organizations as possible.

3-How do we get them to sail?
Making a boat that parents aprove (safe) and that they can afford to buy or make. It must be apropriate for the kids' weight, size and skills; simple, easy to rig, fun to sail, etc.

4-How do we get them to sail again and again?
Organizing races. Many races. kids are competitive and start racing each other immediately after learning the basic skills. The races must be from club/group level to world championship level.

[color:"red"]But we can not start without THE entry level cat.[/color]

Hobie has made several attempts to make "the" class for kids/teens, with no success so far. Their rationale is likely to be the same as ours, as well as most of their motivations.

What are we doing different and why we expect success when they are failing?
- We believe in a Formula and/or Strict One Design cat for kids, slightly over 12 ft, backed by a project plan and supported by all grownup classs and manufacturers, as opposed to a single manufacturer one design backed by a corporation.

- We believe that worldwide availability/distribution is necessary. Hobie and all builders will be welcome to build and sell it, as well as homebuilders and kit makers.

- We believe that the class must be a non-profit organization started by volunteers. This is necessary if we are to receive support from those who will benefit from its existence: the grownup classes, organizations and manufacturers.

As you said, a complete marketing program is essential. Maybe you could help the group organize this plan.