The Bic is a cool boat. I sailed it 2 years ago, I definitely fit in it better than an Opti! The no bailing advantage is HUGE!!! But I don't forsee it taking over Optis. My friend is in charge of promoting it in North America... the marketing strategies and effort they are putting into carrying it out is really unique and exciting. Check out the Miami Bic O'pen Un-Regatta video on youtube, the kids are definitely having fun.
LaserPerformance (formerly Vanguard) has introduced the Bug this year. Their approach to a new Opti, similar rig and idea to the Bic O'Pen, obviously direct competition. Theres a clip on youtube from the london boat show about it: http://www.youtube.com/watch?v=IwuugqfBZ8c