Correct... but ... as many have reported.... Taking people for a sail is almost a waste of time.... very few convert to sailing at any level. The goal of the AC or the TV exposure is to inspire.... You generate the idea... hey... I want some of that!
THEN you need machinery to deliver a good experience to the newbie.

I got sucked into bringing my Dart along with a friend and his Dart to a Washington Ski Club Beach House weekend.... After several hours of taking people for rides... I quit. The mindset was... Oh... I wanted to experience catamaran sailing... When you asked the next day if they wanted to go sailing again... No... it was fun but I did that already! I was part of the entertainment service!

The machinery that we need are Sailing schools that can deliver on the sailing experience. The newbie invests time and money to get... "some of that". For kids on cats... see my post above.