I think that the target group is 20 - 25. They are the ones hangin out at the beach, partying and havin fun at the beach away from the internet and all that other sedintary lifestyle crap. I think most people need to ease into racing through recreation first. Skydivers is another area to look at, their sport is similar to ours as far as the equipment, gear and concepts go. I went to a skydiving shop in Clewiston this Sunday and was totally enamoured with the similarities of their deal compared to ours...