We need to develop sailing into a suitable Telesport [television]. Television is the single most important vehicle we have to promote sailing and raise revenues. Presently there are some initiatives being investigated and developed to make Catamaran racing, television friendly. These initiatives include developing sailing specific filming strategies and training sailing savvy directors, producers and commentators. Imagine presenting an NRL game on television but using directors, producers and commentators who know very little about Rugby League! This is happening with sailing. Even at Olympic level our best directors and commentators are seriously incompetent. It's no wonder you don't see sailing on TV because the general public have no idea what's going on when they watch a sailboat race on tele and so it's not popular.
We need to find the Ray Warrens, Frank Hydes and Phil Liggetts of sailing. These people are probably responsible, more than any for giving their prospective sports legendery status in the homes of the general public.