Hi Bill,
I realize it's not that easy. I view marketing very broadly--boat owners/product users are part of any marketing effort (that's the "word of mouth" part). I mainly just wanted to point out that comprehensive marketing could launch cat sailing back into the public's view but doing so effectively would be well beyond the budget of any of the manufacturers without an IPO with a large cash infusion. Just isn't going to happen. One idea, though, is for the manufacturers to form a marketing cooperative--something like all dairy producers getting together to collectively promote milk drinking. They can get the message out much better than one dairy farmer here or there.
Rgds,