...he and his daughter actually liked these rods as it gave the crew (child) something to hold on to. It gave them an added sense of security.
The tubular frame is also a good place to rig a spray and wind deflector if desired, at the cost of some aerodynamic drag.
Is there a way to make the frame somehow more atractive? Given enough time, the best engineering solution will become the standard of beauty, but in the short term style is a key marketing issue.