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...our goal: To get kids sailing cats rather than monos


Great post, great case study!

There is only one catch:
Getting kids into SAILING cats is not the same as getting kids into RACING cats.

If the goal is SAILING, it makes perfect sense to follow Scarecrow's advice and opt for a Formula.

If the goal is RACING, it makes more sense to follow the other logic (Optimist/Laser experience, pissing contests, etc.) and opt for a One Design.

If the goal is mixed, the decision depends on the priorities.

What is our primary goal: get kids into SAILING or RACING cats?